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Where to start with social media for your business

Posted 09/03/2020 by Amy Patterson

As an accountancy firm we love to see our client's businesses thriving and social media can play a huge part in that. We’ve asked Amy, our Marketing Manager, for a few hints and tips to help you on your social media journey.

Whatever industry you’re in, there’s a high chance that your competitors are on social media. From pubs and restaurants posting their delicious looking food, to creative businesses showcasing their stunning work, everyone is getting social!

Social media is a mind field and you’ve probably already asked your friends or colleagues one or more of these questions.

Which social media should I be using?

How to do I join them?

What do I post about?

The questions are endless!

Social media can feel quite daunting at times, but here are some hints and tips to help you jump into the social online world.

Where are your clients or customers hanging out?

Which social platforms are your clients or customers using either personally or for their business? And more importantly where are your target audience hanging out? If they’re on Twitter, then you should be too. If they are on Facebook, you need to be there too.

What social media platform should you be on?

Here’s a simple graphic to help explain the different platforms and how you’d say the same message with a different tone for each channel. This may help you decide which social media platform your business needs to be on.

Now there is a limit to how many channels you should be on. There is nothing more annoying when you find a company on social media and they haven’t posted for over a year. Or their content is boring and not relevant. Social media should be used regularly to update your audience with a variety of messages whether that’s news, how-to guides, your events, your latest work etc.

Did you know that 81% of retail shoppers conduct online research before buying*? Using social media is a great way to build trust and a presence online for when your potential new lead is doing their research.

How many social media platforms should you be on?

If you only have time to manage one social media platform, then make sure you pick the right one for you and your business. Pick one that your target audience are on and one that you enjoy using.

Once you’ve decided which platform to start with, ensure that you have an action plan. Start with knowing your target market and who you want to attract with your content. Decide on the content you are going to post and who will be writing it. Do you have the resource so you can write content in advance? If you’re able to delegate some responsibility of posting and providing content, then this action plan may seem a little less daunting.

Now you should have decided where your target audience is hanging out, which platform works for your business and how many platforms you should be on. The next step is setting them up.

Facebook Business Profile

All business pages must be linked to a personal profile. If you don’t have a personal profile, then you will need to create one before you can set up your business page. This page doesn’t need to be used in the traditional way, but it will provide you with a login to access your business page. Once logged in on a desktop, under explore on the left-hand side you will find a pages category. Click on the link and follow the simple steps. Don’t forget to add a logo as your profile picture and a header image.

Twitter Business Profile

Firstly, do your research with usernames (@name). Check to see if anyone already has the username that works best for your company. Your @name is your unique identifier on Twitter and is permanent. It can contain up to 15 characters. You should pick something that will help people easily find your business. Your name that appears above your @name can be changed as you wish. Same as Facebook, don’t forget to upload a profile picture and header image.


Now here is where the tricky world of social media comes into play. The best and most user-friendly way to use Instagram is via the app, this way you’ll get the best experience. Use your business email address to set up Instagram rather than using your personal Facebook. Once you’re logged in head to settings and scroll down to switch to business account. Don’t forget to add your profile picture, a bio and your website.


A LinkedIn business page acts as a voice of your organisation rather than an individual. Once you’re logged into your profile, click on the work icon in the top right corner of the homepage. Scroll down and click on create a company page. Then simply follow the step by step guide to complete your page. Don’t forget a profile image and header are important for your brand recognition.

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